Facial makeup in cosmetics, involves various products used to improve or modify the appearance of the face. The products like moisturisers, primers, foundation, concealer, and eyeshadow, purpose to emphasise positive features and give perfection. Facial Makeup comes under Decorative cosmetics, like lips and nails etc. It can be divided into those which aim to improve, protect and maintain good health. Many top beauty cosmetology colleges in Nashik offer competitive programs in this field that focus on makeup formulations to positively boost the cosmetic industry. Let us explore the benefits of makeup, the top ingredients used in these products, and analyse the future of cosmetics:
Benefits of Facial Makeup:
Improved Appearance: Makeup can highlight good-looking skins, making the face appear healthier and young-looking.
Modifying Imperfections: It can effectively cover imperfections, dark spots, and additionally skin apprehensions.
Improving Self-confidence: Feeling good about one’s appearance can completely impact self-esteem and self-confidence
Top Ingredients in Facial Makeup Products
Talc:
Talc is the key component of face powders. Some products contain 70% or 75% of the formulation. Talc is chemically hydrated magnesium silicate with formula 3MgO2 – 4SiO2 H2O, basically originating in Italy, France, Norway, India etc. The basic properties of talc like slip, fineness, grit, density, smoothness, colour and odour and the talc must be free from asbestos.
Talc is used mostly for their outstanding spread ability and translucency. Also face powder increases tackiness to the skin and avoids the powder dispersing in a less period of time. It should also be free from gritty particles and be the foliate variety to give maximum spread ability.
The particle size of the talc can affect the appearance and sensation of the finished formulation. The lesser the particle size the smoother will feel.
Kaolin:
Kaolin, also identified as ‘China clay’, is naturally occurring and is a hydrated aluminium silicate. kaolinite, nacrite and dickite are three different groups of clays having essentially the same formula (Al2O3 • 2SiO2 • 2H2O is classified as kaolin. It is white in colour. It has less slip than talc, and the product can end up with a harsh feel. Not more than 25% should be used in a face powder.
It is compact and can be used to lessen unacceptably low bulk densities in loose powders. Due to high moisture-absorption properties kaolin has good covering power and excellent grease-resisting properties, and imparts some degree of skin adhesion to the finished product.
Zinc Oxide:
Zinc oxide is occasionally used at moderately low levels in face powders because it has quite good covering power, is slightly astringent and a recognised skin protectorate; it therefore imparts soothing properties to the skin. Only the finest grades should be used and preferably a BP (British Pharmacopoeia), or equivalent, grade, as lower grades can be rather gritty. Zinc oxide has a tendency to form balled particles; it is therefore often sieved prior to mixing with any other ingredients in a formulation.
Calcium Carbonate:
Calcium carbonate (precipitated chalk) is a mildly alkaline, white, odourless microcrystalline powder available in special grades with differing particle sizes and densities. It is mainly used because of its excellent absorption characteristics. It is matt and can give a ‘bloom’ effect to the coating on the face. As a material it has good absorption characteristics and, like kaolin, it may also be used to remove some of the inherent shine of talc. Excessive use is not recommended (greater than 15%) because of its undesirable dry powdery feel and adverse effect on the slip of the product.
Magnesium Carbonate:
Magnesium carbonate is often used to absorb fragrance prior to mixing it into the face powder. It can also be used to give more ‘bulk’ to the powder. However, in the same way calcium carbonate does, it can affect the feel if used at too high a level.
Metallic Soaps:
Metallic soaps such as zinc and magnesium stearates are very important ingredients for all types of powder products. They help the finished products adhere to the skin and in pressed powders can help the cake stick together in the godet. In addition to increasing the adhesion of the final powder the metal soaps also impart a degree of water repellence and render the ultimate product soft and fluffy.
The levels of usage range between 3% and 10%; higher levels than this can result in a blotchy effect on the skin, as they will reduce the slip properties of the other ingredients. In pressed powder products, too high a usage level can lead to flow problems which affect the pressing mechanism and can also lead to ‘greasing’ of the cake in use, as sebum is transferred from the puff or brush to the product and absorbed. Again, the purity of the grade used is important; the presence of residual unsaturated fatty acids should be avoided as they can cause rancidity in the finished product. Of the two, zinc stearate is preferred as it is also considered to have soothing properties.
Facial Makeup Market Analysis:
The COVID-19 pandemic has inclined users’ expenditure ways, important to a decline in the market growth in 2020. This decreased the auctions of facial make-up products and did not come under essential belongings and facilities. Due to the homebody or work-from-home trends, customs were not charming in social congregations, which led to a decrease in or no practice of facial make-up products. With the availability of products through websites with an easy home delivery option sales have been gradually growing.
The increasing number of employed women and increasing awareness about physical appearance amongst visionary women across the world are key growth drivers of the facial make-up market. The increasing demand for organic and natural cosmetics is resultant in a growing petition for cosmetic products with natural plant-based ingredients and label packaging, which is improving the sales of facial make-up products worldwide.
Conclusion
Makeup is about confidence, about self-expression. Many women nowadays consider makeup more as an option rather than a day-to-day necessity. It is necessary to consider the reason why you are wearing makeup, it should not hide your flaws but to better express yourself. Developing a healthy relationship with makeup is essential. You should be confident either with or without makeup because it is essential for once overall well-being. If you are interested in pursuing a career in beauty, a B.Sc. Beauty Cosmetology can lay the foundation for a thriving future in the cosmetic industry.